Build Skills That Actually Matter
We're not selling you another generic course collection. This is practical training for professionals who want to understand how search visibility really works—without the fluff and unrealistic promises. Starting September 2025.
Get Program DetailsThree Learning Paths Worth Your Time
Pick the track that matches where you are. Each one builds on real scenarios we've worked through with clients, not theoretical exercises.
Fundamentals Track
For marketing managers who need to speak confidently about search performance. Learn how ranking factors interact and why some optimization approaches work better than others. We cover technical auditing, content strategy basics, and how to read competitive landscapes.
Technical Optimization Track
You've got some experience but want to go deeper into site architecture, crawl efficiency, and structured data implementation. This is where we get into the mechanics of how search engines interpret websites and what that means for visibility.
Strategic Position Track
Advanced program for professionals managing competitive markets. We look at multi-channel visibility, local versus broad strategies, and how to build measurement frameworks that actually inform decisions instead of just generating reports.
Learn From People Who Actually Do This Work
Our instructors aren't professional educators—they're consultants who spend most of their time solving real visibility problems for businesses. Elwood handles technical audits for e-commerce platforms. Ramona works with service companies on competitive positioning. Cleo specializes in local market optimization. They teach because they like talking about this stuff, not because they need the income.
Combined Experience Areas
Most training programs teach you what to do. We focus on why certain approaches work in specific situations and how to figure out what makes sense for your particular context. That's what actually helps people.
How the Program Actually Works
We structure learning around practical application rather than lecture formats. Here's what a typical track progression looks like.
Foundation Setup
Start with diagnostic skills and learn to read what's actually happening with a website's visibility. We work through real audit scenarios and identify patterns that indicate specific issues.
Applied Problem Solving
Now we get into optimization approaches. You'll work on real website scenarios—sometimes from your own work, sometimes from our project library—and develop recommendations with specific reasoning.
Strategy Development
Build complete visibility strategies that account for competitive context, resource constraints, and realistic timelines. Learn to prioritize based on actual impact potential rather than generic best practices.
Measurement and Iteration
Final phase focuses on tracking meaningful metrics and adjusting strategies based on what the data actually shows. This is where theory meets messy reality and you learn to adapt.